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Case studies:- |
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Recruiting foster carers Like most local authorities, Haringey needed new foster carers but had to ensure they would be up to the challenge. We worked with them on a recruitment campaign targeting potential foster carers, particularly among ethnic minorities, through adverts, posters, word of mouth, literature and events. At its heart was an inspirational video, proposed by us, showing the moving stories of foster families and the challenges they faced. Together the campaign helped double recruitment and has saved over £1m in care costs. It won Community Care Magazine’s ‘Best Public Information Campaign’ and the Communicators in Business ‘Award of Excellence’. “An excellent video that tells it how it really is.” “… it informs and inspires.”
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