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Case studies:-
Motivating staff >>
Recruiting foster carers >>
Attracting new business >>
Community consultation >>
Community leadership >>
Listening to children >>
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Recruiting foster carers
Haringey council needed new foster carers but had to ensure recruits would be up to the challenge. As part of a wider campaign, we proposed an inspirational recruitment video showing the real lives of foster families. Together with a marketing campaign targeting ethnic minorities, the video helped double local recruitment, saved over £1m in care fees and won awards -
Community Care Magazine Best Public Information Campaign and the Communicators in Business Award of Excellence.
“An excellent video that tells it how it really is. Very, very impressive.”
Polly Neate, Editor, Community Care Magazine
“The best I’ve seen. It informs and inspires.”
Anthony Douglas, (now) Chief Executive of CAFCASS.
“Engaging and powerful… it demanded attention.”
CIB Awards.
Original delivery: VHS format
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